From Air Force to Salesforce: Mia Jordan’s Journey in Global Go-to-Market Leadership - IMPACT

In this episode of IMPACT: Women in Leadership, host Mary Ann sits down with Mia Jordan, Global GTM AI Executive at Salesforce, 2X former Federal CIO, USAF veteran, and unapologetic tech provocateur. With two decades of experience leading digital transformation, Mia has challenged bureaucracy, disrupted outdated systems, and reimagined how missions and services get delivered. Together, Mary Ann and Mia explore her transition from military service to the highest levels of global tech leadership. Mia shares insights on what it takes to build agile, customer-centric go-to-market strategies, scale success across international markets, and lead with purpose in fast-paced environments.

She also opens up about her passion for sparking movements toward smarter design, sharper strategy, and systems that treat citizens like customers—not case files. And for women aspiring to senior leadership roles in tech, Mia offers powerful advice on scaling careers with confidence and impact.

This episode is a masterclass in leadership, resilience, and redefining what’s possible in government and business at a global scale.

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